Colorado is paying big bucks for Deion Sanders and players, but how?

AI-assisted summary

Colorado's athletic department expenses are rising significantly, but the university has not yet determined where the money will come from.

Despite the financial uncertainty, Colorado increased Sanders' pay and expanded the football support staff.

While Sanders has generated massive media exposure and revenue for the university, the athletic department still relies on substantial financial support from the school.

BOULDER, CO – To help protect their massive investment in coach Deion Sanders , University of Colorado officials agreed to pay for his personal security by putting his bodyguard on the school payroll.

That bodyguard, Michael Rhodes , is a former police officer who is paid $48,880 and is part of a football enterprise at Colorado that has expanded fro