Food Network star and longtime Sonoma County resident Guy Fieri said the 2024 heist of $1 million of his company’s tequila “hurt bad.”

The celebrity chef recounted the devastating incident in an interview with “60 Minutes” correspondent Sharyn Alfonsi for a segment of the CBS News program which aired Sunday.

In November 2024, two truckloads of Santo Tequila – the brand founded in 2019 by Fieri and former Van Halen frontman Sammy Hagar – went missing sometime after the shipment crossed the border from Mexico into Laredo, Texas.

All told, some 24,000 bottles of the tequila vanished, the company’s President and CEO Dan Butkus told The Press Democrat last year .

Bound for Santo Tequila’s Pennsylvania distribution center, the trucks were instead diverted by thieves who posed as a trucki

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