CRAWFORD | From start-up to scale up, Kelsey set for big things at Louisville, slogan or not

CHARLOTTE, N.C. (WDRB) – With Pat Kelsey, you figure you can count on two things right from the jump: taglines and tempo.

But this year, you can put the season slogan on the injured reserve. No “Revi-VILLE.” No “Rock the Hill.” No “Our City.”

The coach hasn’t changed. He’s just a little less Mad Men and a little more mad basketball scientist.

“To be honest with you,” he said at the annual ACC Tipoff on Wednesday, “my 100,000-percent focus is getting this team on the same page. Hopefully my coaching and motivation acumen has gone up while my marketing acumen has gone down.”

Parenthetically, that’s a lot of focus. Not 101 percent. Not 110 percent. A hundred thousand percent. The coach who famously makes coffee nervous is now the guy who makes Adderall look distracted.