The Brief

Tesla unveiled a lower-priced version of its Model 3 and Model Y electric vehicles.

The auto manufacturer believes the more affordable EVs will revitalize consumer sales after global car deliveries dipped last year, Reuters reported, citing estimates from financial research company Visible Alpha.

How much will the Tesla model cars cost?

By the numbers:

Tesla has priced the "Standard" – or base version – of the Model Y and Model 3 at $39,990 and $36,990.

These prices are lower than the "Premium" versions of the Model Y, which is $44,490 and the Model 3 priced at $41,990.

Forbes reported that production of the vehicles started in June amid the loss of a $7,500 federal tax credit for Americans purchasing electric vehicles, which expired on Sept. 30.

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