BATON ROUGE, La. (Louisiana First) — If you spot people running around Baton Rouge while glued to their phones, they might be chasing more than notifications; they could be hunting for free cash.
LSU student Dylan Garcia is the creator behind cashstashbr (Cash Stash Baton Rouge), an Instagram-based scavenger hunt he launched on Sept. 3. As of Wednesday, Oct. 3, the page has already gained more than 20,000 followers.
Garcia, a senior majoring in marketing with a minor in digital marketing, hides envelopes of money around the city, then posts clues on Instagram to lead followers to the stash.
“I’ve hidden money all around Baton Rouge from the levee to Perkins Rowe to Southern University, and today I’m doing a special stash in New Orleans,” Garcia said.
He added that most of the time, som