The Revolve Group Inc., in partnership with Zelig, an AI-powered fashion platform, has launched “Build a Look,” an interactive feature on its website enabling shoppers to mix and match items from different brands to build outfits.

Executives from both firms said Build a Look lets shoppers mix-and-match thousands of items listed on Revolve’s e-commerce site to create looks that within a couple of seconds appear on digital models, leading to increased sales and reduced returns.

Another key feature of the new technology is a “digital closet” which shoppers have on Revolve’s site to house items and outfits purchased, or those being considered for purchase. The digital closet generates data on purchases and outfitting preferences, creating a profile of the shopper’s personal style and wardr

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