YBOR CITY, Fla. - In Ybor City , the smell of hand-rolled cigars has been part of the air for more than a century.

One local business, La Faraona Cigars, is keeping that legacy burning bright—while offering visitors an authentic cultural experience.

What we know:

La Faraona Cigars sits at 1315 East 7th Avenue, right in the heart of Ybor. The lounge is a place where customers can relax and enjoy a smoke, but it’s also a space where the history of Cuban cigar rolling is on full display.

The company is more than just a lounge. A few blocks away, La Faraona runs its own cigar rolling factory. There, master rollers carefully craft cigars by hand, continuing the same traditions brought to Tampa by Cuban immigrants generations ago.

A cultural labor of love

The backstory:

For the family

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