Is Hollywood opting in or out? Early signs are that the major studios and talent agencies are now starting to circle the wagons over OpenAI ‘s latest product, Sora 2: an invite-only, TikTok-style video app debuting Sept. 30 that allows users to scan their face and place themselves in hyperrealistic clips.

Creative Artists Agency, the Bryan Lourd-led major talent firm repping A-listers like Brad Pitt and Scarlett Johansson, is the latest to publicly draw a line in the sand on Sora 2, which can generate clips of major studios’ characters featuring the likenesses of star talent.

Is Hollywood opting in or out? Early signs are that the major studios and talent agencies are now starting to circle the wagons over OpenAI ‘s latest product, Sora 2: an invite-only, TikTok-style video app debut

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