Apple is rebranding its Apple TV + streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV.

The company buried the news in its announcement Monday morning about the premiere date for the film F1, which will debut on the platform Dec. 12.

When Apple launched Apple TV+ , the name Apple TV had already been taken by its connected TV box, which functions similar to a Roku or Apple Fire TV device, providing access to other streaming services.

In the F1 release, which announced the debut date, the company wrote that “Apple TV+ is now simply Apple TV, with a vibrant new identity.”

It was not immediately clear when the new identity would go into effect. As of writing Monday, the app still showed Apple TV+ badging. Apple had previously raised the price of

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