Sorel has launched a new campaign for fall/ winter 2025 highlighting its new Horizon collection of boots and shoes.

Dubbed “For Bold Steps,” the new campaign comes to life through a short film that aims to transport consumers into a “surreal Sorel world where romance meets ruggedness and myth meets modernity,” the company said.

Produced by entertainment company Rabbits Black, the film revolves around archetypes like a weathered-with-wisdom sage representing Sorel’s heritage, a fearless explorer representing confidence and curiosity, a beautiful lover representing luxury and escape, and a creator representing the brand’s bold sense of style.

The Portland-based outdoor brand added that supporting assets will run across streaming, CTV, print, out-of-home, and consumer activations, an

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