Roku ad sales chief Jay Askinasi has been appointed as Paramount ‘s Chief Revenue Officer , in the latest executive shuffle by the media company in the wake of its merger with Skydance.

John Halley, a longtime ex-Viacom exec who was elevated to lead ad sales for Paramount soon after the merger of CBS and Viacom, is still with the company, according to a person familiar with the new hire. The chief revenue officer role, which Askinasi will occupy as of November 3, is a new one.

In announcing Askinasi’s hiring, Paramount said it is designed to help it evolve into a “next-generation media company.” In leading the ad sales team, he will collaborate with product teams on data-driven initiatives, cultivating partnerships and driving the shift toward a unified ad platform.

During his te

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