The Red River Rivalry is more than just a game; it’s a weekend-long celebration of Sooner pride in the heart of Texas. OU fans heading south can look forward to a full lineup of events leading up to the big showdown at the Cotton Bowl.

Saturday’s Allstate Red River Showdown is inside the historic Cotton Bowl Stadium, located at the center of the State Fair of Texas. Since 1929, the Sooners and Longhorns have met there in front of more than 100,000 fans.

The festivities begin Friday, October 10, with marquee events for Sooner fans:

Kicking off the day, the Paul “Bear” Bryant Awards will host a special luncheon at Texas Live! honoring legendary coaches Mack Brown and Barry Switzer. The event will celebrate their remarkable careers and contributions to college football while supporting the

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