Milan, Tokyo, Seoul, Beijing and now Philadelphia . Those are the locations of the only Jordan World of Flight stores in the world.

The former locations require little explanation, as they sit in some of the most shoppable cities in the world. Philadelphia immediately stands out as an outlier, but Jordan Brand is leaning much more into a narrative to explain why it chose the city as the first in the U.S. to get a World of Flight.

Michael Jordan played his final NBA game in Philadelphia, and the city is also home to Jalen Hurts , the Eagles quarterback who’s become one of the most prominent faces of Jordan Brand . 76ers player Jared McCain is also a Jordan athlete, and the brand’s Wings scholarship program began with students from the city in 2015.

“You take that combination

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