A new billboard in Pasadena, Calif. is calling on pop star Chappell Roan to follow through on her viral lyric — “I’m movin’ to Saskatchewan.”

Travel company Skyscanner launched a billboard campaign ahead of Roan’s two sold-out shows in the city, on Friday and Saturday, asking the pop star to perform in the Prairie province.

The billboard reads, “If you’re serious, Chappell — flights to Saskatchewan are $189 on Skyscanner.” Mobile trucks will also circle concert venues, part of what the company calls its “Saskatchewan DeTour.”

The campaign adds another chapter to Saskatchewan’s unexpected pop-culture moment sparked by Roan’s single .

A drone, rental truck and curly red wig: how Chappell Roan's viral Sask.-focused teaser was produced

Roan’s reference to Saskatchewan set off a wave of

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