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OpenAI’s new Sora 2 tool allows users to put real people and characters into AI-generated videos, sparking immediate backlash from Hollywood studios and talent agencies.

The dispute centers on who controls copyrighted images and likenesses, with Hollywood arguing OpenAI cannot use content without explicit permission or compensation.

The clash between Silicon Valley’s “move fast and break things” ethos and Hollywood’s intellectual property protections could shape the future of AI in entertainment.

A year after tech firm OpenAI roiled Hollywood with the release of its Sora AI video tool, Chief Executive Sam Altman was back — with a potentially groundbreaking update.

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