In 2015, a small beer brand named Bira 91 burst onto the scene and quickly captured the imagination of young Indians. Its bright cans, quirky monkey logo, and bold flavours weren’t just refreshing, they were revolutionary.

Drinking Bira wasn’t just about quenching thirst; it became a statement of modern taste, popular among the younger crowd, and a must-have at pubs and social gatherings.

Suddenly, beer wasn’t just a drink; it was a cultural marker, a way for millennials and Gen Z to signal their lifestyle.

BIRA BUZZ

By 2023, Bira 91 had grown at lightning speed. The brand sold nine million cases across 550 towns and 18 countries. Revenues hit Rs 824 crore. Investors lined up, from venture capital firms like Sequoia India (now Peak XV Partners) to Kirin Holdings of Japan.

The buzz was

See Full Page