A procedural slip during a rebranding move led to halted sales, mounting losses, and a leadership exit at the once-thriving craft beer company

In a dramatic turn of events, India’s beloved craft beer brand , once hailed as the country’s “coolest beer,” has seen a sharp downfall — all reportedly triggered by a seemingly minor change in its corporate name.

Investor shared the details in a viral social media post on Friday, explaining how a routine procedural move turned disastrous. The company, , had been gearing up for a much-anticipated IPO in late 2023. In January 2024, to comply with listing regulations, it officially dropped the word “Private” and became .

However, while the paperwork was updated with the Registrar of Companies, the brand’s packaging, labels, and distribution li

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