Bira’s popularity wasn’t just about numbers it was about culture and attitude. The brand stood out with its colourful bottles, smart marketing, and strong presence in bars and restaurants. Downfall of Bira beer: How a simple name change collapsed 'India's coolest beer brand' Bira 91 from alcohol market

Bira 91 was once the most popular name on India’s beer shelves, known for its fun bottles, bold marketing, and youthful image. But what started as a success story has now turned into a lesson about growing too fast and struggling with tough rules and finances. Started in 2015 by Ankur Jain, Bira 91 quickly became a symbol of India’s new craft beer culture. Its cool branding, creative ads, and wide availability made it a hit among young people in cities. The brand expanded quickly, becoming

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