Newspapers have their own language. Their top line, that bold declaration across the front page, is not called a masthead in the way most people think. It is called a flag. The word comes from the old printer’s trade: the flag is the newspaper’s nameplate, its identity, its banner. It is the part you see first, the part you remember, the part that never changes even as the headlines below it shift with each day’s news.

For the Greenwich Sentinel, the flag is more than a title. It is a promise that the life of this community will be recorded with care, accuracy, and respect. And each October, the Sentinel’s flag changes its color. It turns pink.

That small act—the transformation of black type into pink ink—speaks volumes. It says that a local newspaper is not simply a chronicler of events

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