For Chatham's future, 'just imagine.' New brand debuts to showcase 'quaint small town'

CHATHAM — A new brand for the county seat wants residents and visitors to “just imagine.”

That includes adventure, possibilities, stories, sights, flavors and what’s around the corner.

Reimagine Chatham — itself a concept put forth by a group of organizations — unveiled the new brand Wednesday night at the Pittsylvania County History Research Center and Library.

The new logo incorporates historic buildings in the small town on either side of an oak tree. When looking closely enough — perhaps a squint is necessary — the tree reveals a heart, a nod to the Virginia is for Lovers tourism theme.

Arnett Muldrow — a planning and branding firm based in South Carolina — designed the extensive collection before a crowd of a few dozen gathered in what used to be an old train depot. In fact, two t