From AFL legends to media heavyweights, Melbourne’s elite are clustering in one bayside suburb where lifestyle, schools and social cachet collide.

Brighton has taken the crown as Melbourne’s ultimate celebrity postcode, its streets lined with multimillion-dollar homes owned by Chris and Bec Judd, Shane Crawford, Sam Newman, Fifi Box, Jennifer Keyte and Georgie Parker, alongside a wave of media and sporting names including Nathan Buckley, Daisy Pearce and television host Jacqui Felgate.

For decades, Toorak has been the shorthand for wealth, but Melbourne’s social centre of gravity has shifted closer to the coast.

Brighton has become the postcode that blends prestige with beach culture, where the school run meets the shoreline and fame feels just another part of the neighbourhood.

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