Playing with fan emotions can backfire, and LeBron James may have just learned that the hard way. The 40-year-old sparked a frenzy on Monday after posting a cryptic message on X, teasing what many believed would be a “Second Decision,” hinting at possible retirement after the 2025–26 season. Instead, the big reveal had nothing to do with basketball. It was a marketing stunt promoting his partnership with Hennessy. What James and the brand thought would be a clever move has now turned into a PR nightmare.

Many fans were upset with the bluff, but a few went an added mile by paying a premium to book a place and watch their favorite star’s final game in the NBA. One of them was lifelong Lakers fan Eric Garcia. He, unlike the other supporters who expressed their frustration on social media, de

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