The Lubbock Avalanche-Journal has been a trusted news source for West Texas and Eastern New Mexico for more than 125 years.

Our goal isn't just to tell the story. It's to empower our audience by providing that coverage in a way that is meaningful to the community, with an ethical approach and context that helps inform decisions. In doing so, we strive to continue our legacy as an essential resource that provides value to our readers' lives.

Whether we're going beyond the field with local athletes from area high schools or universities including Texas Tech and Lubbock Christian University or covering breaking news on the scene, our team is dedicated to accuracy, accountability, independence and community value.

Google rolls out ‘preferred sources’ feature. How to add Avalanche-Journal.

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