Six months into the boxing territory with Zuffa Boxing, UFC CEO Dana White was already making headlines with ‘the fight of the century.’ The way it boiled down to Terence Crawford having the last laugh over Canelo Alvarez to become the super middleweight champion, the hype stood true. Reportedly, the latter became one of the top-5 payday listers with a $100-150 million payday for the fight. Crawford, too, albeit only receiving a fraction of what his opponent earned, received his biggest career paycheck of $10 million.
However, if what White’s competitor, Eddie Hearn, just revealed holds, neither of the two boxers was a loser; it was Turki Alalshikh who was. Matchroom boss appeared on Ariel Helwani’s show to talk about Zuffa Boxing’s purported plans to hold a ‘Contender Series’ in 202