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Secret Menus Have Existed Since The '60s By Jonathan Kesh Oct. 12, 2025 7:00 pm EST

In theory, the idea of a secret menu is that it's word-of-mouth only. The problem is that a secret menu is only good for business if everybody knows the secret. Despite that paradox, every chain restaurant seems to have a secret menu: In-N-Out Burger's simple menu famously has its animal-style offerings; Jamba Juice has plenty of more sugary drinks you can order by name; and even Starbucks, Wendy's, and Taco Bell have secret menu items you'll wish you knew about sooner . It's become such a widely known fast food trend that Reddit has grown absolutely sick of it . Is it a trend, though?

Secret menus do predate the internet — they were just better-kept secrets back th

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