Sam Gerberding remembers the concerns of hotel operators in the early 2000s, when short-term rental properties were beginning to emerge as a popular lodging option for Santa Fe visitors.

“It naturally was met with trepidation it would impact our market share,” said Gerberding, president of the Santa Fe Lodgers Association and general manager of the Inn of the Governors and Del Charro Saloon.

Those concerns weren’t exactly unfounded, he said, but a lot of the worries have dissipated.

“Though that has happened, it has also created an interesting dynamic,” Gerberding said. “It has forced us to be more creative. … It has perhaps augmented the marketing of Santa Fe.”

The growth of the short-term rental market in the city has not drawn as many guests from hotels and motels as some operators

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