Companies listed on the London Stock Exchange don’t tell their stories well enough, the CEO of Sage has said. (Photo by Carl Court/Getty Images)

Businesses listed on the London Stock Exchange need to tell their stories better and deliver for investors if they are to boost their valuations, the CEO of FTSE 100 technology giant Sage has said.

Steve Hare, speaking on an up-coming episode of City AM ‘s Boardroom Uncovered , said a lower number of competitors listed in London means that investors frequently have to look across the Atlantic to compare a firm’s performance.

The CEO added that public companies can combat investor confusion by making sure that they have a clearer message which can then be delivered on – something which he said will lead to valuations in London being improved

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