LEWISBURG W.Va. (WVDN) — Experience Greenbrier Valley invites local tourism businesses to attend Rise and Shine: Amplifying Your Online Visibility on October 23 at 8:30 a.m. at the Greenbrier Valley Visitors Center. The breakfast session introduces Destination Optimization, a new initiative in partnership with the West Virginia Department of Tourism designed to strengthen the Greenbrier Valley’s digital presence by enhancing our businesses’ online visibility.

The Destination Optimization program helps tourism-related businesses appear more prominently on Google, TripAdvisor, and emerging AI-powered travel tools. By improving the accuracy, consistency and engagement of business listings, the initiative helps visitors easily discover and connect with Greenbrier Valley’s lodging, dining,

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