A survey suggests that Christmas shoppers who begin their festive purchases early believe they save around £120 by doing so before mid-December. However, the majority of UK adults (59%) who celebrate Christmas have not started their festive shopping by mid-September – 100 days beforehand – according to research conducted for TopCashback.

The study revealed that 78% of festive shoppers have already started their Christmas buying when there is one month left. Yet, one in six (16%) admitted that a week before Christmas, they usually have not finished or even started most of their Christmas shopping.

The most popular time for people who celebrate Christmas to kick off their festive shopping is in late November (16 to 30), followed by early November (1 to 15), the research suggested. Approxim

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