Apple's Latest Underdogs Adventure Takes a Swipe at Microsoft

While New York Comic Con just wrapped, Apple’s Underdogs–the scrappy but lovable team of coworkers turned entrepreneurs–found a convention more to their tastes: Container Con, a sustainable packaging show.

The motley crew returns in Apple ’s new ad, created by TBWA\Media Arts Lab , which not so subtly pokes fun at Microsoft’s infamous “blue screen of death” that appears when there’s a system malfunction.

As the Underdogs are busy at their favorite trade show, courting an important buyer, the event takes a turn when a widespread system failure grinds proceedings to a halt. Every screen at the convention turns blue–except for the Underdogs’ Macs. For these protagonists, it’s business as usual.

The story weaves in product demos to show how Apple’s ecosystem of hardware, software, and s