Despite advances in obstetric care, postpartum haemorrhage (PPH), which is excessive bleeding after childbirth, continues to be the leading cause of maternal deaths worldwide. The World Health Organization (WHO) estimates that it is responsible for nearly one in four maternal deaths, with India accounting for 12% of this toll.

In 2023, the WHO and partners launched the Roadmap to Combat Postpartum Haemorrhage 2023–2030 , a strategy aimed at reducing preventable deaths by strengthening health systems , scaling up proven interventions, and addressing barriers such as weak supply chains, limited training, and inequities in access. On October 5 this year, WHO issued new consolidated guidelines that call for “earlier detection, faster intervention, and bundled care protocols” to save l

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