Kylie Jenner is drawing criticism for her latest Kylie Cosmetics promotional video, in which the beauty mogul is depicted being arrested.
The short clip, posted on Instagram over the weekend, shows a handcuffed Jenner, 28, in a black leather bra, micro-shorts, and translucent black tights, walking down what appears to be a jail or prison hallway flanked by two police officers. The video flashes the words “King Kylie. Tomorrow,” a reference to her rebellious style from 2015, the same year she launched the Lip Kits that grew into her cosmetics empire.
While some fans expressed excitement for the return of the “King Kylie” era, many others quickly condemned the video’s theme online. Critics have labeled the ad “deeply out of touch” and “insanely disgusting.”
One Reddit user described th