(FOX 5/KUSI) — Domino's unveiled a major makeover this October, including the introduction of a jingle from a country star it hopes catches in customers' minds.

The chain's first refresh in 13 years features more vibrant colors and redesigned pizza boxes and employee uniforms, all with an emphasis on a key phrase contained in the company name.

"...We're baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus," reads part of a statement from Kate Trumbull, the company's executive vice president and global chief marketing officer. "You literally can't say 'Domino's' without saying 'mmm.'"

That 'mmm' features prominently on pizza boxes, with the three letters in bright red in the middle of the company name in blue, as well as on employee

See Full Page