Mediwan CEO Elisabeth d’Arvieu has said that the decision to relocate its distribution business from Paris to London – headed up by former All3Media International exec Sally Habbershaw – was part of a new strategy to move “the gravity center of our international sales activity” to the U.K.

The news came just a month after Brad Pitt’s production company Plan B, in which Mediawan acquired a majority stake three years ago, announced they were opening a London office led by “Baby Reindeer” producer Ed Macdonald.

“We also wanted to grow in general our English-speaking content,” d’Arvieu said of Mediawan’s distribution business. “In four years we partnered with Drama Republic…. we partnered with See-Saw, we launched Plan B in Europe… So English-speaking content and international content in g

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