Last week, Disney briefed the press on how it’s bringing the entire Hulu catalog into its Disney+ app, with a dedicated tab for accessing Hulu’s more adult-oriented fare. But despite all the headlines you might’ve seen about the Hulu app shutting down, Disney says it’s not happening anytime soon, if at all.
According to Disney, the company has no timeline for getting rid of the dedicated Hulu app, and will continue to sell stand-alone Hulu subscriptions. The company still sees Hulu as an important part of its streaming strategy, serving as a catchall for content that doesn’t fall under tentpole Disney brands such as Star Wars and Marvel. Outside of the United States, Disney is even ditching the Star brand that it used for this type of content as it tries to make Hulu a recognizable brand