23-time singles Grand Slam champion Serena Williams is looking for tech founders with a compelling story to tell.

The tennis icon became interested in technology long before retiring from the sport in 2022. In 2017, while still on the professional tournament circuit, Williams teamed up with Alison Rapaport Stillman to found Serena Ventures, a venture capital firm investing in early stage tech companies.

The firm raised $111 million for its inaugural fund and has since built out the team to include six other members. Serena Ventures has backed companies like gaming upstart Bunch, education-focused social platform Fiveable, Black- and Latinx-focused digital healthcare company Hued, and a smattering of fintech and web3 companies.

At the Zeta Live 2025 conference, Williams spoke candidly

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