Indigenous Identity Is Being Misrepresented by AI — Is Your Business Part of The Problem?

Key Takeaways

AI is increasingly shaping how Indigenous peoples are seen and heard — but not always in ways that respect their realities or rights.

From misused languages to harmful visual stereotypes, tech companies and entrepreneurs face urgent choices about how they engage with Indigenous representation in AI.

As someone who works at the intersection of culture, belonging and organizational excellence, I’ve seen AI used thoughtfully — helping companies create inclusive workplace policies , surfacing stories that honor cultural richness and even offering language that celebrates Indigenous Peoples’ Day in a way that reflects strength and possibility.

Yet, I’ve also seen the other side of the coin. AI has recreated old traumas, turning modern Indigenous lived experiences into fl