When Google quietly removed the “&num=100” parameter from its search URLs, it looked like a small technical adjustment. Yet within days, SEO professionals and news publishers saw their rank trackers and keyword visibility reports go haywire. The change has not altered how Google ranks content, but it has dramatically affected how those rankings are reported and analysed. Advertisement

What Exactly Changed

For years, adding “&num=100” at the end of a Google search URL allowed users and SEO tools to display up to 100 results on a single page. It was never officially documented by Google, but it became a widely used shortcut for crawling search engine results pages (SERPs) efficiently.

From mid-September 2025, Google quietly disabled this feature, limiting the number of results that can b

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