Samsung has accused TCL of misleading Australian consumers by promoting TVs that allegedly do not use genuine QLED quantum dot technology, claiming that TCL advertising breaches Commonwealth consumer law.

According to Samsung’s complaint, TCL engaged in “false and misleading representations” about its QLED televisions — specifically models in the C655 and C745 ranges — by making a series of claims about the use and benefits of quantum dot technology.

Samsung alleged that TCL’s marketing materials included statements suggesting that its 65-inch C655 and C745 models incorporated genuine quantum dot technology to deliver enhanced colour accuracy, brightness, and picture quality.

Among the claims Samsung is challenging are:

That the 65-inch C655 model uses quantum dot technology to displa

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