Air travel demand is steadily growing, and so is the competition. Airlines are stepping up efforts to improve the customer travel experience and differentiate themselves through innovation. Many are investing in technology to create smoother, more connected experiences that keep passengers informed and in control throughout their journeys. American Airlines is no exception.

The carrier has taken a fresh approach to the passenger journey, and is aiming to make every stage of travel, from booking to boarding, more seamless and personalized. This year, it has introduced a series of digital tools and service updates that are designed to enhance how customers plan, check in, and experience flights, including new booking features powered by generative AI, real-time travel assistance, and u

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