EXCLUSIVE: Fremantle and Viral Nation are teaming up. Production and distribution giant Fremantle and social media specialists Viral Nation will join forces on creator-led shows. The deal was announced here in Cannes at MIPCOM as the market skews towards all things creator economy.

The agreement will position Viral Nation’s creator network alongside Fremantle’s stable of labels and talent and make the most of it international sales infrastructure. On the Fremantle side, the deal is led by the Beach House Pictures label, which has several YouTube-first unscripted projects in development.

These include social star-making competition format Model Creator and true crime series Cr1me C0de , which were both announced at MIPCOM. Model Creator is a modeling format worked up in assoc

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