The striking Mercedes-Benz Vision Iconic concept car has been unveiled as the German luxury automaker heads into what it boldly describes as “a new era of iconic design” following a series of self-described boring vehicles.

The Vision Iconic show car packages a wild, Art-deco design theme with electric vehicle (EV) technology, as well as solar-power cells and artificial intelligence (AI) designed to replicate thought patterns of the human brain.

The gothic-like show car’s striking chromed radiator grille was inspired by the Mercedes-Benz W108 (1965-1972), W111 (1959-1971) and W100 Pullman 600 (1963-1981) – and its design language was first seen on the 2026 Mercedes-Benz GLC mid-size SUV at last month’s Munich motor show.

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