Netherlands-based food delivery platform Just Eat Takeaway.com (JET) has selected commerce media tech company Topsort to power its ad business, following a months-long request-for-proposals process.

Topsort recently secured a similar deal with Australian grocer Coles to power its retail media network. The company also signed a partnership with Skai last month to give advertisers access to commerce inventory through Skai’s ad-buying platform.

Topsort is among a new wave of adtech firms challenging incumbents like Criteo and Epsilon.

Topsort’s AI-powered tech is particularly well-suited for ecommerce platforms that demand speed and consistency across many different markets, said CEO and cofounder Regina Ye.

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