Saks Fifth Avenue is gearing up for the all-important holiday season.

The retailer has revealed its 2025 holiday campaign, titled “Holiday Your Way,” centered around the Saks Fifth Avenue New York flagship. The campaign encapsulates every touch point from the only-at-Saks experiences and the Saks Fifth Avenue Holiday Book to the return of the memorable light show at the Saks Fifth Avenue holiday windows later this season.

“Saks Fifth Avenue embodies the holiday standard with elevated, exclusive luxury offerings, where dressing becomes storytelling, and each look becomes its own festive moment,” said Emily Essner, president and chief commercial officer of Saks Global. “From hallmark traditions like the return of our beloved light show to reimagined customer engagements that awaken

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