Grocery

What Happened To The Once-Popular SlimFast?

If you were old enough to be a teenager or adult during the 90s, you unfortunately had to live through the peak of diet culture. Does the slogan, "A shake for breakfast, a shake for lunch, and a sensible dinner," ring a bell? That's the somewhat questionable catchphrase from SlimFast, the famous, celebrity-endorsed weight-loss brand that took the '80s and '90s by storm. Everyone and their diet-fixated mother was sipping on the company's meal replacement shakes. So what exactly happened to SlimFast?

By 2000, SlimFast was generating a staggering $1 billion in annual sales. It wasn't just a lineup of meal replacement shakes, bars, and protein drinks but also a subculture and a lifestyle, backed by celebrities like Whoopi Goldberg and Kath

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