Apple TV+ has subtracted its plus sign.
The tech giant's streaming service is now simply called Apple TV. The company quietly revealed the change this week in a news release announcing the streaming date for "F1: The Movie," which will be on Friday, Dec. 12.
The move comes a few weeks before the sixth anniversary of Apple TV+, which launched on Friday, Nov. 1, 2019.
"Apple TV+ is now simply Apple TV, with a vibrant new identity," the company said.
Apple hasn't released any further details about the name change.
The streaming service is known for popular TV shows like "Severance" and "Ted Lasso." Apple TV had eight original titles during its fall 2019 launch, including "Dickinson," "For All Mankind," "The Morning Show," "See," and "Servant."
Apple TV originals have earned 620 wins and