As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before…

On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just “Apple TV”. The intention is to provide the streamer a “vibrant new identity,” Apple said, but as anyone with a second grade education knows, minus-ing a plus can often result in a negative.

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring Brad Pitt. As of this writing, the core Apple streaming app, the one with Severance , still showed Apple TV+ badging.

As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before…

On Monday, Apple quietly rebranded its SVO

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