When was the last time a TV event made you put your phone down, call your friends, and plan your weekend around it? For the NFL, that’s happening every single week.

This season, through just five weeks, the league has pulled 18.58M viewers per game on average, its best since 2010 and second-highest ever. That’s an 8% increase from last year and 9% more than 2023. With the rate at which people stream, cut cords, and avoid traditional TV, this is an amazing achievement.

So what’s the secret sauce? Why is it that live and scheduled sports remain so special in our lives?

The ultimate “drop everything” TV

The answer is fairly simple – appointment TV. And no, it is not only fancy jargon, but it is the fact that fans do actually plan their life around certain NFL events. Unlike on-deman

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