(NEXSTAR) – Two people are suing Amazon, accusing the retail giant of advertising "fake sales" and misleading consumers during the company's popular "Prime Day" events.

Amazon calls Prime Day a chance for members to get "some of the best deals from top brands," but the lawsuit alleges that those deals are not always what they seem.

During the multi-day shopping events, some items are featured on the Amazon website with a red "Prime Day Deal" tag, along with the purported percentage discount off a price that is crossed out.

The lawsuit, filed in Washington state court, claims that Amazon calculates the sizable discounts by subtracting from an inflated list price, pointing to a pair of Shokz ear buds as an example of a "fictional" list price.

"For example, although the images ... provide

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