Fashion giants penalized for restricting retailers’ pricing, limiting discounts, and curbing consumer choice

xThe European Commission on Tuesday slapped a combined €157 million fine on fashion giants Gucci, Chloé and Loewe for restricting retailers from setting their own prices, a move that reduced competition and limited consumer choice across Europe. Gucci bore the largest penalty of €119 million.

An investigation launched in 2023 revealed that the three brands imposed strict pricing policies on retailers, including fixed retail prices online and offline, caps on discounts, and restrictions on sales periods. Gucci went further by forbidding retailers from selling a specific product line online.

European Commissioner for Competition Teresa Ribera said, “In Europe, all consumers, whatev

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